April 06, 2020
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This Corona Virus Pandemic is tough for business. Even hospitals, inundated with patients, are experiencing financial trouble. We are all worried that our favorite boutiques, shops, restaurants, and cafes might not be around when we are set free from our stay-at-home order. During my recent bike ride downtown, I snapped some pictures of signs left out for any walk-up patrons. Some businesses had no signage. My question to you is, how do you want to be communicated with? I'm assuming that this wasn't the only attempt these businesses made at contacting their client base. They likely left messages on social media, perhaps sent a direct email campaign.
Whether or not you frequent any of these places, what do you think about the messaging? How much information do you want to be given when walking up to a shuttered business? Some of these aren't identified - which makes sense, because if you're standing in the doorway, you know where you are. But what about branding? Does that matter anymore?
Let's hope we never live through another pandemic that requires this kind of mass shut down. But for the purposes of either occupying a few moments of your time, or to get you thinking, take a look at these and let me know your opinions. Which is your favorite message? Which one(s) exude(s) care to their clients? Which exude calm and which exude fear? Can a sign in a window do that?
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