Just before the end of the year, our local news posted a listing of businesses that opened in Jackson in 2018. Separately, they published a list of businesses that closed. We often grieve businesses only at the time of their deaths, but say little while they're still trying. I often read comments that say "Oh, I didn't even know they existed" or "They seemed busy." The next thing you know, they're closed. 

Why do small businesses matter, you might ask. You can find everything you need at the big box stores. Why shop small? While it is reassuring to have standardized offerings in town, so that we, as consumers, know we can get copy paper, Tikka Masala simmer sauce and a pair of jeans, small businesses are what individualize our town. What sets Jackson apart from other small-ish cities in Michigan are our offerings that aren't from the big-box catalogue. 

Enter, my five suggestions to help out small businesses. I'm not above saying, please do apply this to LAF Lines Photography as well. I certainly am not interested in making the news as a closed business.

How to Help Small Business

1. If you know of a company that offers services, hire them. They actually don't make money when you say "I'll call you" and then never follow through. It is fair to compare pricing and quality of service and make educated decisions. Likewise, if you have an event coming up, and would like to include a business, but aren't sure what services they offer that could work into your event, talk to them. Experienced small business owners have possibly done something similar for someone else. A newbie might just be willing to dive into a new idea!

2. If the small business you want to support sells things, buy them. I often go into places and purchase an inexpensive item simply to show my support. I hope that others do the same, and that collectively our little purchases amount to something good. I have to say, it's such a great feeling when someone I meet finds out that I am LAF Lines and tells me they love my notecards! 

3. If you're cruising on social media and see something from a business you enjoy, share it- like it- comment on it. It's not a commitment to spend money, but it helps the business immensely. Facebook, for example, won't spread a post, until it has received a few likes or comments. Thus, news of a sale, promotion or special offer can get cut off at the pass. It takes a village to get things moving, and it helps spread the word of a small shop.

4. The best compliment I've ever received is a referral. It's also the best marketing tool I have. Tell your friends about your positive experiences with a small business. I've taken business cards from places to share with my friends when I want them to know how great something is. I'm a huge advocate for businesses I love. I'll bring friends from out of town so that they, too, can enjoy the service or product. 

5. In this era, we spend a lot of time trusting other people's opinions on Yelp or Google. When it comes to a small business, one bad review can scar their ranking for a long time. When you like something or someone, talk them up. Write a review. I'd also say, if you have a concern, talk to the owner. Often times the owner will do what it takes to correct a problem. Reputation is paramount, and when a small business is learning its way, the best resource they have for information is you, the consumer. 

If you didn't have "helping a small business" on your list of 2019 New Year's Resolutions, I hope that you'll consider it now. The decisions you make with your money dictate and drive our economy and our selections here in town. If you hope to see a business bloom and grow, sprinkle some water their way.